Thought Leadership

From the Blog

Frameworks, technical strategies, and institutional knowledge to help you accelerate solutioning and win more deals.

Featured Blog

12
min read

24 April 2026

7 lenses for capturing deal context

A practical framework for capturing the intelligence that actually drives wins.

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Frameworks & Playbooks

All Blogs

Linkedin Newsletters

10
min read

19 October 2026

How do you price AI software?

How you price AI software has a direct effect on whether your customers adopt it and keep using it. We have been thinking about this for our own model at 1KE, and a story from another company made the point clearly.

Linkedin Newsletters

10
min read

13 October 2026

The hidden cost of AI integration

I was listening to Ali Ghodsi, the CEO of Databricks, tell a story about building a connector himself.

Linkedin Newsletters

10
min read

13 October 2026

The attacker is a model now

Two incidents in the last month should have the attention of anyone selling security services.

Linkedin Newsletters

10
min read

13 October 2026

A billion dollars of engineers, pointed at your customers

AWS has announced a billion dollars for forward deployed engineering. That means AI focused engineers, working out in end user customer environments, deploying capability that generates a return on the AI investments those customers have already made.

Linkedin Newsletters

10
min read

13 October 2026

What are they still paying you for?

Your customer can get credible research, a decent analysis and a first recommendation without picking up the phone to you. That is not a prediction, it is this week.

Linkedin Newsletters

10
min read

13 October 2026

Every agent you deploy still needs managing

AI is replacing work. In some cases it is starting to replace workers. I do not think that is controversial any more.

Linkedin Newsletters

10
min read

13 October 2026

Every line of AI code still costs $1

Generating a line of code is becoming almost free. I think that is true, and I also think it is the least interesting fact about building software right now.

Linkedin Newsletters

10
min read

13 October 2026

Where the durable value in enterprise AI is

Some of the recent data puts about a 3% gap between the frontier models and the open weight models. Whatever the exact number is this month, the direction is clear enough: there is very little left to distinguish them.

Company

5
min read

08 October 2026

1KE appoints channel veteran John Walters as Chairman

John Walters joins 1KE as Chairman as the company develops AI to help technology channel partners scale presales and convert more pipeline into revenue.

Linkedin Newsletters

10
min read

14 August 2026

The three economies of AI

There are three economies running at the same time. Pulling them apart has been the most practical thing I have done for my own thinking this year.

Linkedin Newsletters

10
min read

14 August 2026

Are you token maxing or value maxing?

Broad AI adoption was the right move. The bills are about to test how disciplined you were.

Linkedin Newsletters

10
min read

14 August 2026

Is it time to switch to open source models?

Open source AI has caught up. Here is how I would decide whether to switch.

Company

1
min read

16 June 2026

ARN Covers the Launch of 1KE

We’re excited to share that ARN has featured 1KE and our mission to solve one of the biggest challenges in technical sales: the solutioning bottleneck.

Frameworks & Playbooks

12
min read

24 April 2026

So why aren't you closing more pipe?

Your 15-minutes diagnostic questionnaire.

Insights

15
min read

24 April 2026

10 critical problems facing technical presales in 2026

Why technical proposals are the hidden bottleneck in your sales engine.

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